This will be an important characteristic of this space in the coming years and the process has already started. A natural way to operationalize this strategy is to establish partnerships.
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In either case, the market suffers and fails to reach its full potential.Ĭompanies need to be cautious and hedge risks by not going all-out on investing in all competencies and geographies. Disproportionate impetus in nascent stages tends to either create future entry barriers or show declining viability after the fad passes. This is important to fully utilize the benefits of scale, ensure there is uniformity in consumer uptake across factions and, finally, sustain interest from the investment community in a dependable growth option. The recurring theme in fledgling ecosystems such as this is that the pie is not big enough for intense competition and, thus, stakeholders first need to focus on creating the pie. In this novel stakeholder map, end consumer profiles range from personal owners to even city transportation utilities-all with different needs, limitations and adoption strategies. Two previously separate value chains of the automotive and power sectors will now become interlinked.
It is clear, then, that for EVs to contribute effectively, we need commensurate efforts in developing an entire ecosystem. Not only do we need to have greener cars plying our cities but also fewer cars. Pollution from transportation comes from a myriad of factors, including emissions, dust levels and congestion with the number of vehicles, their occupancy, and the stress they put on infrastructure. On the consumption side in a transportation context, let us focus on passenger vehicle ownership, which is evidently the final frontier for EV adoption. There is also opportunity for exploring synergies between EV and grid batteries through this EV-renewables symbiosis. The inherent variability of solar and wind systems mandates use of batteries connected to the grid to optimize capacity, renewable contribution, and supply robustness. As EV adoption increases, so should the contribution of renewables. India is highly dependent on thermal sources, which account for about 65% of current capacity. From a generation perspective, an EV is as clean as the electricity it uses. For more details, see "Subscription Support" in the app's settings for more details and customer service contact information.While it is fair to expect EVs to support sustainability goals, it is imperative to understand that EVs are effective only in a conducive ecosystem, driven by models of sustainable generation and consumption. Subscriptions are charged to your Google Play account at confirmation of purchase and automatically renew each month or year, unless turned off in your Google Play account settings at least 24 hours before the end of the current period.
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